Gamification of sex!?

Will we have Sex+ next to Nike+ anytime soon? Is there no privacy left? Apparently not! Well at least youngsters in Sweden don’t mind sharing their “under the sheets” performance. Proves that we live in a world that becomes more transparent every day. Is this a bad thing? In this case: “no!” This brilliant campaign made young people aware of the danger of not having safe sex. The Stockholm County Aids Prevention reached beyond their goal. They promoted safe sex in a really original way that appealed to the Stockholm youth. Although this is a serious matter, the campaign itself is fun. It has to be to become successful. Don’t take it to serious if it helps the outcome. The result counts! I can imagine that in some cultures this wouldn’t work at all, but for the Stockholm youth this campaign rocks. Did the gamifier who pulled this off really get involved himself? :)

Will Charlie Sheen be on top of the Sex+ leader board? We just have to wait and see. For now watch this video and form you own opinion.

 

2 Comments

  1. Haha, this is really awesome!

     
  2. Interesting use of Gamification. This is going onto my blog too ;-)