Do we ‘like’ the want button?

Posted by Horst Streck on Oct 17, 2012 in Social media, Tech & specials | 3 comments As soon as the ‘want’ button was brought to my attention, I kept thinking about it. Will it have a positive effect on the consumer, or only on business? Maybe it could even  serve both interests. The way it is presented here (image above)  would be the way to go. It gives companies additional information directly from the consumer, which is valuable. However, it is a ‘want’...
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New e-Bike adds gamification to cycling

Posted by Horst Streck on Oct 12, 2012 in Tech & specials | Comments Off on New e-Bike adds gamification to cycling Must see! Very cool bike. Nice example of added value by gamification. When you buy a fun thing, like this, you should be able to have fun with it. Making a connection with an iPhone app is the smart thing to do. Featuring a 2.3kW electric motor and a full on-board computer that connects to your smartphone, this new bicycle offers challenges and performance tips to riders. Is this the dawn of a...
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Be real or no deal

Posted by Horst Streck on Sep 19, 2012 in Social media, Tech & specials | Comments Off on Be real or no deal Organizations often struggle with social media. Old school marketing methods just don’t seem to do the job anymore. This is completely understandable if you understand the basics of social media. They are easy to understand, but in most cases hard to bring in practice. In this blog I will give you my input on social media, because that’s what we have to work with these days. If you want to...
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