After changing his student life for a working career, Horst Streck worked as an information expert within the Amsterdam local authorities for over 15 years. During this period he managed to expand his knowledge about ICT by following college in the evenings. Those where productive years in which he developed several information systems for a highly respected healthcare organization.

In 2001 Horst Streck founded I Sioux Media Productions with two partners. This company was engaged in the entertainment industry from the start. Among the list of respectable firms that hired their services were: RTL, Endemol, SBS, Eyeworks, Two Way Traffic and Pioneer. This resulted in a substantial growth in a relatively short period of time.

In 2002 the company made its first step as a game developer. This led to a joint venture in which a skill gaming platform named was created in 2004. The platform was successfully sold after a couple of years.

In 2007 the company entered the casual games arena, with the brand Youdagames. Within two years this brand was known all over the world. Youdagames won the Dutch Game award in 2008, with two games and became best “up-and-coming developer” in 2009 in Seattle. Youdagames turned into an important player in the casual games industry in a relatively short period of time. As CEO, Horst Streck was executive producer and responsible for building strong relations with important partners and distributors within the industry. This has been one of the important reasons that the games of Youdagames are now played by a broad audience worldwide.

In 2012 Horst Streck stepped down as a CEO of Youdagames and became a member of the advisory board. He decided to follow his heart and started a new venture which is all about gamification and Horst Streck became a gamifier.

In 2014 he was selected as chairman for the Dutch Games Association, to guide, share his knowledge and experience for the good of the Dutch Gamesindustry. He fulfills this honorable position besides his work as a Gamification expert with pleasure.