Must see! Very cool bike. Nice example of added value by gamification. When you buy a fun thing, like this, you should be able to have fun with it. Making a connection with an iPhone app is the smart thing to do.

Featuring a 2.3kW electric motor and a full on-board computer that connects to your smartphone, this new bicycle offers challenges and performance tips to riders.

Is this the dawn of a new type of bicycle?

Full article: Audi e-Bike adds gamification to cycling.