Must see! When the fun starts you can give it a name: “gamification!” This surprise challenge from Coke Zero sure motivates, otherwise contestants wouldn’t run this fast. But what’s their goal and who wins? It says the goal is: “Unlock the 007 in you. You have 70 seconds!”

I believe it unlocks something else. The youtube video published on the 18^th of October is already viewed over 3 million times 4 days later and counting. Witness the power of gamification!

And the winner is…Coke Zero!!