Witness the power of gamification

Must see! When the fun starts you can give it a name: “gamification!” This surprise challenge from Coke Zero sure motivates, otherwise contestants wouldn’t run this fast. But what’s their goal and who wins? It says the goal is: “Unlock the 007 in you. You have 70 seconds!”

I believe it unlocks something else. The youtube video published on the 18th of October is already viewed over 3 million times 4 days later and counting. Witness the power of gamification!

And the winner is…Coke Zero!!

 

2 Comments

  1. Yes Gamifier, this Coke movie comes very handy to let your audience discover some game mechanics. Works very well for Jos Sauren and me. Saves us a lof of talking and explaining. It speaks for itself.

     
    • Horst Streck

      Jos Sauren, hmmm that name sounds familiar :) Are you already using it?

       

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