Do we ‘like’ the want button?

As soon as the ‘want’ button was brought to my attention, I kept thinking about it. Will it have a positive effect on the consumer, or only on business? Maybe it could even  serve both interests. The way it is presented here (image above)  would be the way to go. It gives companies additional information directly from the consumer, which is valuable. However, it is a ‘want’...
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Be real or no deal

Organizations often struggle with social media. Old school marketing methods just don’t seem to do the job anymore. This is completely understandable if you understand the basics of social media. They are easy to understand, but in most cases hard to bring in practice. In this blog I will give you my input on social media, because that’s what we have to work with these days. If you want to...
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